Martin Asset Management ("MAM") is a boutique alternative investment firm based in
The hallmark
of alternative investment strategies such as hedge funds is the pursuit of absolute returns – that is, the quest to generate positive
returns every year, even if equity or bond markets are falling. Traditional long only investment strategies measure performance relative
to a benchmark such as a sector of the S&P 500 or the FTSE 100. If asset prices fall, traditional fund managers continue to focus
on beating a declining benchmark which can result in severe portfolio losses.
Alternative investment managers have the flexibility
to trade different asset classes and financial instruments, while employing a variety of investment styles, strategies and techniques
in diverse markets. This freedom affords managers rich possibilities to generate growth and protect capital even in falling markets.
Unlike traditional investment approaches, which depend mainly on asset appreciation for their performance, the primary driver of alternative
investment performance is the skill, expertise and actions of managers. Alternative investment managers use a diverse range of financial
tools and techniques both to generate gains and preserve against losses in all market conditions.
Martin Asset Management was founded
in 2007 by Francisco J. Martin. Mr. Martin brings a global perspective to investing due to his upbringing in
MAM entered into a strategic partnership with Hottinger Group (www.hottinger.com) in May of 2008. Hottinger is a Swiss banking group with over 222 years of history and a tradition of delivering sophisticated financial services to High Net Worth individuals and families worldwide.
